Business centre operator Regus last week split its European PR
account between The Public Relations Practice, property specialists
McLean Aylwin Communications and a handful of European agencies.
Regus is expanding world wide at the rate of one new business centre
every week, and has hired business-to-business specialist PRP to devise
a communication strategy which can be rolled out across Europe and
The company has short listed agencies for new accounts in Germany and
PRP pitched against Consolidated Communications, Key Communications and
the incumbent agency McLean Aylwin for the account.
McLean, which handled property PR in the UK, will continue to do so,
while PRP will be responsible for corporate liaison with Regus’ European
agencies. The combined McLean Aylwin/PRP account is worth pounds 50,000
in basic annual fees with additional money for project work.
Regus has 140 business centres in Europe, South Africa, the US, South
America, Australia and the Far East, and plans to open a further 25
before the end of the year.