Regus expansion sees PR split across Europe

Business centre operator Regus last week split its European PR account between The Public Relations Practice, property specialists McLean Aylwin Communications and a handful of European agencies.

Business centre operator Regus last week split its European PR

account between The Public Relations Practice, property specialists

McLean Aylwin Communications and a handful of European agencies.



Regus is expanding world wide at the rate of one new business centre

every week, and has hired business-to-business specialist PRP to devise

a communication strategy which can be rolled out across Europe and

eventually worldwide.



The company has short listed agencies for new accounts in Germany and

Scandinavia.



PRP pitched against Consolidated Communications, Key Communications and

the incumbent agency McLean Aylwin for the account.



McLean, which handled property PR in the UK, will continue to do so,

while PRP will be responsible for corporate liaison with Regus’ European

agencies. The combined McLean Aylwin/PRP account is worth pounds 50,000

in basic annual fees with additional money for project work.



Regus has 140 business centres in Europe, South Africa, the US, South

America, Australia and the Far East, and plans to open a further 25

before the end of the year.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.