Burson-Marsteller gives Haugen new creative licence across Europe

Burson-Marsteller is boosting its creative team with the appointment of Paul Haugen in the new post of creative director, Europe.

Burson-Marsteller is boosting its creative team with the

appointment of Paul Haugen in the new post of creative director,

Europe.



Reporting to European CEO Ferry De Bakker, Haugen will act in a senior

consultant role with responsibilities ranging across practices, borders

and clients.



Hans Olav Otterlei, B-M’s creative practice leader, said: ’His job is to

make sure we improve the quality of our campaigns and to ensure all our

employees really understand what perception management is as a business

strategy and as a methodology.’



B-M has already moved to strengthen its creative approach with the

addition of staff from graphic design consultancy Giant.



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