MIPAA’s 400 members represent major automotive brands, vehicle manufacturers, suppliers, consultancies and other institutions in the UK and overseas.
MIPAA members will be able to access a wide range of PRCA services, and join the PRCA at preferential rates.
PRCA chief executive Francis Ingham said: ‘MIPAA has a fantastic reputation and I am delighted to welcome it to the PRCA family as our latest sectoral group.’
Chairman of MIPAA and communications director for Nissan Motor (GB) Gabi Whitfield added: ‘By partnering with the PRCA, MIPAA members will benefit from outstanding training and networking opportunities to complement the services we already offer.’
MIPAA will become a PRCA sectoral group and take a seat on the PR Council, while continuing to operate as an independent organisation, retaining financial and operational autonomy.
