Weber Public Relations Worldwide, the PR arm of advertising giant
McCann-Erickson, has bought US hi-tech specialist Technology Solutions
TSI is the third purchase McCann-Erickson has made since December, when
it bought hi-tech specialist Weber Group. Investor relations specialist,
The Ludgate Group, was bought in February. Larry Weber, chairman and CEO
said: ’With TSI and the Weber Group, Weber PR Worldwide now offers the
services and expertise of two leading technology PR organisations.’
TSI was set up in 1983 by Brian Cohen and Carol Suchman and has offices
in New York, San Jose and Boston. Cohen, chairman and CEO of TSI, will
act as executive vice-president and chairman of global technology
The agency currently has 130 employees. Cohen said that TSI would be
able to broaden its services and geographical reach as a result of being
bought by Weber.
TSI, which is predicting a fee income of around pounds 8 million for
1997, has 40 clients including IBM, Sony Electronics, Acclaim
Entertainment and Genesys Telecommunications.
Past projects handled by TSI include the publicity for the chess
tournament between IBM’s Deep Blue computer and world chess master Garry
Weber PR Worldwide is based in Cambridge, Massachusetts, with offices in
New York, California, Hong Kong and throughout the UK.