Lucas division picks Risby for PR

Lucas Aftermarket Operations, a division of merged group LucasVarity, has appointed its first PR manager.

Lucas Aftermarket Operations, a division of merged group

LucasVarity, has appointed its first PR manager.



Deborah Risby has been charged with building up an in-house PR

department from scratch, to support the division’s drive to increase

sales in eastern Europe and Asia.



Risby joins from Birmingham agency Seal. Previously she was group PR

manager at Boots, and spent four years as PR and media relations manager

at Cadbury.



LucasVarity formed from the merger of the two groups in September last

year, has seven divisions, each have responsibility for organising their

own PR. The group also has a corporate affairs department.



The division views western Europe as an established market for its

parts, service, and technical and diagnostic support to vehicle

manufacturers, and therefore sees potential growth elsewhere.



Countrywide Porter-Novelli will be retained as the division’s outside

agency.



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