PepsiCo

PepsiCo has recruited Australian pop star Dannii Minogue to front the UK relaunch of its Diet Pepsi brand. Minogue, although not appearing in advertising, will personally front the ’hit squad’ sampling drive and will appear on point-of-sale material. The taste of Diet Pepsi has been reformulated in order to compete more effectively with the runaway leader of diet colas, Diet Coke.

PepsiCo has recruited Australian pop star Dannii Minogue to front

the UK relaunch of its Diet Pepsi brand. Minogue, although not appearing

in advertising, will personally front the ’hit squad’ sampling drive and

will appear on point-of-sale material. The taste of Diet Pepsi has been

reformulated in order to compete more effectively with the runaway

leader of diet colas, Diet Coke.



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