Polaroid hires APCO to help it win on the cards

Polaroid has picked public affairs agency APCO UK to support its drive to win international contracts to supply identity cards.

Polaroid has picked public affairs agency APCO UK to support its

drive to win international contracts to supply identity cards.



APCO will pinpoint potential contracts for programmes including

government documentation, driving licences, national ID cards, social

security cards and election programmes.



The global programme will be co-ordinated from APCO’s London office and

use its network in Central and Eastern Europe, the Americas and

Asia.



’We will use APCO’s knowledge of international institutions and

governments to identify opportunities,’ said David Armitage, government

and business director at Polaroid.



Polaroid currently produces around 50 per cent of driving licences in

the US and produces driving licences in the Philippines. In 1994 it

produced 45 million voter identity cards as part of the voter

registration programme for the Mexican presidential election.



The appointment is a departure from APCO’s typical client

requirements.



’It’s more of a business development and trade investment brief than a

strict public affairs one,’ said Nick DeLuca, senior associate at APCO

UK.



’We are now in a position to offer a genuine integrated service for

multi-country programmes,’ DeLuca said.



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