Polaroid has picked public affairs agency APCO UK to support its
drive to win international contracts to supply identity cards.
APCO will pinpoint potential contracts for programmes including
government documentation, driving licences, national ID cards, social
security cards and election programmes.
The global programme will be co-ordinated from APCO’s London office and
use its network in Central and Eastern Europe, the Americas and
’We will use APCO’s knowledge of international institutions and
governments to identify opportunities,’ said David Armitage, government
and business director at Polaroid.
Polaroid currently produces around 50 per cent of driving licences in
the US and produces driving licences in the Philippines. In 1994 it
produced 45 million voter identity cards as part of the voter
registration programme for the Mexican presidential election.
The appointment is a departure from APCO’s typical client
’It’s more of a business development and trade investment brief than a
strict public affairs one,’ said Nick DeLuca, senior associate at APCO
’We are now in a position to offer a genuine integrated service for
multi-country programmes,’ DeLuca said.