In an unusual agency appointments to grace these pages, top hi-tech
PR agency Text 100 is understood to be about to appoint Eulogy to carry
out its own public relations.
The decision to take on PR support, believed to be causing controversy
internally, is being taken by marketing manager Mark Pinsent.
’When an international PR agency reaches the size and maturity that we
have, there might well be a case for taking on a PR agency,’ said
’Agencies such as Eulogy have the specific marketing communications
experience that could be useful to us,’ he added.
Pinsent denied that taking on PR support would be a strange move for a
’We took a financial PR on when we floated so why not take on
specialised agency support? External input could give us a new
perspective on how we handle our own public relations,’ he said.
Other public relations agencies have taken on external consultants in
the past, although it is thought that none have actually gone as far as
appointing a whole agency.
Text 100 has aspirations to double the number of its international
offices to 20 following its February flotation.
The company intends to expand in Asia-Pacific and in the Far East.