Chessington shake-up as two quit

Chessington World of Adventures’ PR manager and marketing manager have both left the theme park. Their departures come at a time in which the organisation is changing the way it handles PR.

Chessington World of Adventures’ PR manager and marketing manager

have both left the theme park. Their departures come at a time in which

the organisation is changing the way it handles PR.



PR manager Claire Meal, and head of consumer marketing Virginia Dick (to

whom Meal reported) both left the park within the past few weeks.



Meal, who joined at the park’s launch nine years ago, has started her

own PR firm, while Dick has joined First Choice Holidays.



It is six months since the theme park appointed head of marketing Chris

Welch from food company CPC.



PR executive Emma Hart has been left in charge of the park’s

communications, aided by Hill and Knowlton. She reports straight to

Welch.



H&K, which was appointed by Welch in March, masterminded the PR activity

around last weekend’s launch of ’Action Man Critical Mission’ - a

special ride for the under-10s. But the agency will also now provide

strategic PR input on an on-going basis.



Chessington was turned from a zoo into an adventure park in 1988.

Although the park drew 1.7 million visitors last year it slipped from

fourth to fifth in the ranking of Britain’s most popular theme and

leisure parks.



Alton Towers, Madame Tussaud’s, The Tower of London and Canterbury

Cathedral were the four top venues.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.