Editor's Desk: Eric Pooley, Bloomberg Businessweek

Bloomberg Businessweek announced last week that it will publish a series of special reports on leading industrial countries. PRWeek asks the executive editor about the new reports.

Executive editor Eric Pooley

Why are you launching the country report series?
At a time when so much journalism is becoming more superficial, we want to go deeper. So we see the Country Reports as a way to take advantage of Bloomberg News's remarkable reporting depth. In Germany alone, for example, we are fortunate to have more than 50 staff journalists in Berlin, Dusseldorf, Frankfurt, Hamburg, and Munich. We tapped their knowledge and expertise to produce the first Country Report, timed to the 20th anniversary of German reunification.

What content will be in the reports and what countries will you cover?
Each report is a deep dive into one country - its economy, its politics and its culture - with a special focus on how each nation does business. Germany, for example, has developed a business culture distinct from the Anglo-Saxon approach that holds sway in the U.S. and Britain. The German model- more consensual and paternalistic, more export-driven, more savings-minded - arguably helped Germany recover from the global downturn more rapidly than either the U.S. or the U.K.

How often will they be launched?
Look for a Bloomberg Businessweek Country Report roughly every two months.

What opportunities are there for PRs to get involved?
We're always happy to hear ideas and suggestions.

Who reads your content?
A global audience of 4.6 million business executives.

Of which magazine story are you most proud?
I'm very pleased with the entire package. Apart from the heavyweight analysis of German history, economics, and politics, I especially love the story about why so few Germans invest in stocks, the interview with Siemens CEO Peter Loescher,and the look at Turkish-German entrepreneurs.  

What are your own personal media must-haves?
Bloomberg News, the New York Times, The Washington Post, the Wall Street Journal, the FT, my Twitter feed, Newser, HuffPo, my Flipbook, the New Yorker, the Economist, Fretboard Journal, Energy and Environment News and Atlantic.com.

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