Coca-Cola is doubling the size of its UK in-house PR team to four, giving PR a bigger slice of the marketing budget. Head of PR Louise Terry has appointed Emma Wigzell as senior brands PR manager for Coca-Cola, Diet Coke and Cherry Coke. Terry has brought in a PR executive on the cola brands, and is recruiting a PR manager for the flavour brands Fanta, Lilt and Sprite.
Coca-Cola is doubling the size of its UK in-house PR team to four,
giving PR a bigger slice of the marketing budget. Head of PR Louise
Terry has appointed Emma Wigzell as senior brands PR manager for
Coca-Cola, Diet Coke and Cherry Coke. Terry has brought in a PR
executive on the cola brands, and is recruiting a PR manager for the
flavour brands Fanta, Lilt and Sprite.
