STOP PRESS: Coke doubles its UK PR team

Coca-Cola is doubling the size of its UK in-house PR team to four, giving PR a bigger slice of the marketing budget. Head of PR Louise Terry has appointed Emma Wigzell as senior brands PR manager for Coca-Cola, Diet Coke and Cherry Coke. Terry has brought in a PR executive on the cola brands, and is recruiting a PR manager for the flavour brands Fanta, Lilt and Sprite.

Coca-Cola is doubling the size of its UK in-house PR team to four,

giving PR a bigger slice of the marketing budget. Head of PR Louise

Terry has appointed Emma Wigzell as senior brands PR manager for

Coca-Cola, Diet Coke and Cherry Coke. Terry has brought in a PR

executive on the cola brands, and is recruiting a PR manager for the

flavour brands Fanta, Lilt and Sprite.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.