STOP PRESS: Coke doubles its UK PR team

Coca-Cola is doubling the size of its UK in-house PR team to four, giving PR a bigger slice of the marketing budget. Head of PR Louise Terry has appointed Emma Wigzell as senior brands PR manager for Coca-Cola, Diet Coke and Cherry Coke. Terry has brought in a PR executive on the cola brands, and is recruiting a PR manager for the flavour brands Fanta, Lilt and Sprite.

Coca-Cola is doubling the size of its UK in-house PR team to four,

giving PR a bigger slice of the marketing budget. Head of PR Louise

Terry has appointed Emma Wigzell as senior brands PR manager for

Coca-Cola, Diet Coke and Cherry Coke. Terry has brought in a PR

executive on the cola brands, and is recruiting a PR manager for the

flavour brands Fanta, Lilt and Sprite.



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