In a major conference speech next week, BA chairman Sir Colin
Marshall is expected to urge firms to open direct lines of communication
from the shop floor to the CEO’s office.
In his keynote address to the PR Week ’Hard Commercial Edge of PR’
conference on 24 July, Marshall will urge companies not to view
communications as a ’bolt-on accessory’. Instead he will argue that it
is an essential part of an organisation’s leadership.
His comments come as BA is locked in union disputes which are continuing
to disrupt flights, although at this week’s AGM Marshall told
shareholders that the disputes were ’now taking an altogether more
Sir Colin’s speech opens the two day conference on 24 and 25 July at
Church House, Westminster. In it, he will stress that ’nobody is in
business to achieve great communications, but instead to deliver
benefits to customers, shareholders, and employees’.
- Call Tania Cassell on 0171 413 4116 for more details.