BA chairman to argue benefits of ’open doors’

In a major conference speech next week, BA chairman Sir Colin Marshall is expected to urge firms to open direct lines of communication from the shop floor to the CEO’s office.

In a major conference speech next week, BA chairman Sir Colin

Marshall is expected to urge firms to open direct lines of communication

from the shop floor to the CEO’s office.



In his keynote address to the PR Week ’Hard Commercial Edge of PR’

conference on 24 July, Marshall will urge companies not to view

communications as a ’bolt-on accessory’. Instead he will argue that it

is an essential part of an organisation’s leadership.



His comments come as BA is locked in union disputes which are continuing

to disrupt flights, although at this week’s AGM Marshall told

shareholders that the disputes were ’now taking an altogether more

rational turn’.



Sir Colin’s speech opens the two day conference on 24 and 25 July at

Church House, Westminster. In it, he will stress that ’nobody is in

business to achieve great communications, but instead to deliver

benefits to customers, shareholders, and employees’.



- Call Tania Cassell on 0171 413 4116 for more details.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.