I was appalled to read about the appointment of Cohn & Wolfe to handle global comms for Pulp & Paper ('Asian Pulp & Paper drafts in Cohn & Wolfe to fight Greenpeace accusations', 30 September, prweek.com/uk).
APP and parent company Sinar Mas' deforestation has been highlighted not just by Greenpeace, but by hundreds of NGOs around the world. Major corporations and brands have pulled out of dealing with it.
Donna Imperato, president of C&W, says: 'APP has been treated unfairly and the company has a very good story to tell.' Are you kidding? Shame on you C&W.
- Big brands' avoidance of APP tells the real story
A good story to tell? Bizarre.
It is a story that has seen APP lose a host of international customers, who have realised just how little interest in sustainability the company has. It is also a story that has led every major NGO that has tried to engage with APP to give up, and which this year led to APP having to withdraw ad campaigns in the UK after complaints were made to the Advertising Standards Authority.
For C&W, embarrassment through association will follow.
- Ultimo's slimline boss is an example to others
This is a gutsy move from a gutsy lady ('Lingerie company boss sheds weight for Ultimo promotion', 1 October, prweek.com/uk).
I heard Michelle Mone speak not long ago and was left with the impression that she leads from the front, so she is doing what comes naturally. She looks great and the campaign looks tasteful. A sure winner.