Posted by Drew Benvie
30 September Today, I did a talk at #TwitterConf - a conference for communicators - all about Twitter. My talk was on how Twitter has impacted PR and what the future holds. My hypotheses: Twitter is not a destination - it is a gateway to the rest of the web ...
Old PR will die out and a new set of skills and practices emerge.
Posted by Stephen Waddington
29 September Pushing out links automatically via Twitter as content is published using services such as Feedburner has been become accepted practice for Twitter users. But there's a new game in town: scheduling Tweets using services such as Hootsuite to be published when you're on holiday.
Posted by Adam Layton
29 September Metrica's PR planning and audience research tool, UK Pulse, finds that the proportion of blog readers that blog regularly themselves has shifted just one per cent, to 20 per cent, between 2009 and 2010. Forrester Research announced yesterday that social network content creation has plateaued. However, according to our survey, 32 per cent of UK blog readers distrust blogs as a source of information. Perhaps doubtful of the credibility of their peers, 19 per cent of those who distrust the medium are regular bloggers themselves.