The decision by the Women’s Royal Voluntary Service to boost its PR
presence in the face of reduced funding, is certainly a refreshing one.
Up until now, reduction in funding, whether it be public or private
sector, has traditionally lead to a withering of the PR function. PR is
all too often the first function to suffer from lack of budgets. Perhaps
it is because there is such a clear correlation between PR and
fundraising in the charity sector (that is, the bottom line), that such
a move has been possible. All the more reason for the private sector to