GMTV this week entered the already bustling women’s web site market
with the launch of an information and entertainment site.
Gmtv.co.uk will take on the existing women’s internet brands,
CharlotteStreet.com, Handbag.com and Beme.com with daily leads inspired
from the breakfast television show.
While the TV show attracts six million viewers, the site attracted
150,000 visitors on its first two days.
On-line executive Nog Sawdon, who has built the site in four months with
a team of four, is recruiting a web editor and web writers with
journalistic experience, a designer, a picture editor and a forward
planner to bring her team to 12.
Sawdon said: ’Our feeling was that if GMTV launched a site it would
rival all the others. We have a brand that transfers ideally to the web.
We don’t just duplicate what the show has done, we take the nub of the
story and find interactive ways of expanding it.’
The site has sections on health, travel, beauty, showbiz, food and
books, and Sawdon is planning to add finance, fashion and family to the
A separate children’s site is also being considered.
The site is fronted by GMTV’s new media correspondent, Sally Eden.
- GMTV’s showbiz correspondent, Helen Morton, is to become the breakfast
TV station’s US correspondent in March. She will cover news, politics
and feature stories.