Edelman will merge Vollmer’s Austin, Dallas and New York operations into its own, and will establish Vollmer’s Houston headquarters as the hub for a new ‘Edelman Southwest’ region which will serve Texas, Louisiana, Oklahoma, Arkansas, New Mexico and Kansas.
Some 50 people will work for the combined entity and it will bring in more than $9 million in annual revenue.
Richard Edelman, CEO and president, Edelman, said: "We aspire to be the leading firm in every market in which we do business, and Vollmer’s considerable consumer marketing and corporate experience, well-known crisis management capability and stellar reputation will give us the chance to realise that aspiration in the southwestern United States."
Founded in 1981 by CEO Helen Vollmer, the Houston-based firm is known for its capabilities in travel and hospitality, healthcare, education, energy, public advocacy and issues management. Clients include Travelocity, Sabre Holdings, Texas Tourism (Office of the Governor, Economic Development & Tourism), Comcast Houston, Air Liquide America, City of Houston, Texas Higher Education Coordinating Board and the Texas Ballet Theater.
The acquisition marks Edelman’s third for the year: the firm acquired Significa, a leading Brazilian brand and CSR firm in September, and in March it acquired The Centre, a public affairs firm in Brussels.