Setlak will be in charge of the media relations campaign to assist the introduction to the market of a new version of The Lord of the Rings Online (LOTRO). The game will appear in the Free-to-Play (F2P) format this autumn.
Codemasters approached the agency directly. Jakub Oszczepalinski, senior account executive at Setlak, will head the campaign, which will run for a period of three months.
Oszczepalinski said: "We are proud to represent Codemasters and drive growth of the active player-base among the Polish gaming audience."
Setlak PR is a communications agency which specialises in reaching out to the Polish community in Britain and in Poland. The agency has been operating in the UK market since 2006.
