OSLO: Microsoft has handed its six figure-fee Norwegian PR account
- believed to be Norway’s largest ever PR account - to the country’s
second- largest agency, Morten Woldsdal and Partners, after a five-way
Microsoft’s relationship with incumbent agency Geelmuyden Liese, ended
last month after one year.
Woldsdal’s five-strong account team will be headed by board director
Rune Brynhildsen, reporting to Microsoft’s corporate PR manager and
former Woldsdal technology division head Kjell Rakkenes.
Woldsdal, a subsidiary of Norway’s largest advertising agency, the Leo
Burnett group, will work alongside Microsoft’s other PR consultancies in
Sweden and Denmark and will be responsible for all communications,
including trade and business-to-business PR, and national media
The first task for Woldsdal is to launch Microsoft’s Windows 2000
operating system later this month.