PARIS: Firefly, the top five UK hi-tech PR agency, is expanding
into Europe with the opening of an office in France.
The Paris office opens next week under the leadership of Laurent
Durgeat, who joined Firefly London from French agency Hardcom last
Durgeat will report to Firefly director David Hargreaves and oversee a
staff of four. Three clients have already been lined up: IT firm Cincom,
on fees of over pounds 100,000; global telecoms company KSCL, and Red
Hat, the distributor of computer operating system Linux.
Firefly is currently recruiting a senior PR professional to head a
German office, which it plans to open later in 2000. This will bring the
number of wholly-owned offices to four after Firefly opened a Scottish
office in Glasgow last year.
The 11-year-old company reported fees of more than pounds 4 million in
1998 and, with new branches opening, is likely to rise from its 23rd
position in last year’s PR Week Top 150.
Until the forthcoming rollout of European branches, Firefly used a
network of affiliated independent agencies across Europe. Relationships
with these agencies will be maintained, in case client conflicts arise
as the business grows.
The work of the French office will mirror the four business units used
in Firefly’s London headquarters, working for established hi-tech firms;
IT start-ups, telecom companies which provide the technology for the
digital economy, and established brands which utilise the communications
potential of the internet.