The Women’s Royal Voluntary Service (WRVS), a body whose community
support work ranges from supporting the emergency services to providing
meals on wheels, is to create 32 new PR roles in order to raise its
The move to boost its PR from what was previously a four-strong
London-based PR team and a four-strong regional team comes in response
to a decision by the Government to reduce its funding of the
organisation from pounds 5 million to pounds 1 million per year over the
next eight years.
Under the plans, the WRVS is drafting in 32 volunteering and
communications officers (VCOs). This army of VCOs will be largely based
in the regions and report via four regional managers to director of
volunteering and communications, Louise Darby.
’We realise that this is an ambitious programme, but we need to ensure
that we can compete with other large charities for exposure, and at the
same time have an effective communications network to support our
volunteers around the country,’ she said.
The fleet of VCOs, which Darby says will be in place by April, will
facilitate internal communications between the organisation and its
volunteers around the country as well as raising the service’s
The WRVS is the largest active volunteering organisation with 113,000
members who work in partnership with public and private sectors to
support those in need within their local communities.