GCI’s public affairs arm, Political Counsel, has won a three-way
pitch to handle media and public affairs for Workforce, the charitable
body which assesses and guides young people with special needs to
suitable support organisations. GCI’s brief is to position Workforce as
the first contact for young people with special needs through raising
awareness both in government and other partner organisations. GCI will
also launch and promote a handbook which outlines good practice within
the field of special needs. Rod Cartwright will lead the team, which
reports to Workforce’s head of marketing and development Joe Billington.
GCI won the pitch ahead of Fishburn Hedges and Grayling.