Cubitt Consulting has been appointed by Israel’s Bank Hapoalim to
co-ordinate its investor relations across Europe and the US, marking
Cubitt’s fifth Israeli win since it was set up a year ago.
The account win from Israel’s largest bank, was overseen by Cubitt
partner Noga Villalon.
Cubitt will be retained for a minimum of one year and is the
London-listed bank’s first agency. Bank Hapoalim has a market
capitalisation of pounds 2.6 billion.
Dan Koller, economic assistant to Bank Hapoalim’s chief executive, said
that Cubitt had been engaged in preparation for an eventual sell off of
the Israeli government’s 17 per cent stake in the bank.
’The timing of that will set the tone for everything else. Cubitt will
get information to new and existing shareholders, and find out what they
are looking for from the bank,’ he said.
Cubitt will be assisted in the US by its affiliate agency The Ruth
Referring to Cubitt’s continued expansion of its hi-tech and financial
accounts in Israel, Cubitt managing partner Simon Brocklebank-Fowler,
said the agency was finding the region particularly active.
Other Israeli accounts won since Cubitt’s inception include: Electra
Consumer Products, BTV.com, Jeru-salem Venture Partners and project work
for Paradigm Geophysical.