Kimberly-Clark, the personal paper products manufacturer, has
appointed CirKle Communications to handle its UK corporate
The account was previously held by Fleishman-Hillard, which had to
resign the business owing to a conflict of interest with client, Procter
and Gamble. European sales for Kimberly-Clark were in the region of
pounds 1.5 billion in 1998.
CirKle, which has only two employees, won the account after a three-way
pitch. It already handled PR for two Kimberly-Clark brands: panty liner
Kotex Brevia and incontinence pad Depend.
Caroline Kinsey, director of CirKle, will lead the account and report to
Lyn Mayes, corporate communications director for Kimberly-Clark Europe,
Middle East and Africa. It is believed the agency will make new
appointments to manage the workload.