Square Mile has been appointed by the carpetbagger Standard Life
Members Action Group (SLMAG), currently trying to force Europe’s largest
mutual, Standard Life, to demutualise.
The account, run by director Leigh Sharpe, will co-ordinate the pressure
group’s communications strategy and lobbying requirements around its
offensive to force Edinburgh-based life assurance company Standard Life
to become a plc and pay out windfalls to its members.
Square Mile’s efforts will be pitted against Standard’s longstanding
SLMAG was officially launched on 9 February, when the pressure group
issued 90 requisition papers from policy holders around the UK.
The group demanded that a special general meeting be held on the same
day as the forthcoming AGM in April, for members to vote on
Standard Life has 21 days to respond to the requisition, and Square
Mile’s contract is guaranteed until then.
Sharpe told PR Week that the extent of Square Mile’s work for the
pressure group will depend on Standard Life’s response. ’If members vote
for demutualisation, then we will keep working,’ she said.
SLMAG is fronted by Fred Woollard, a Monaco-based Australian. According
to Sharpe, Woollard will withdraw from the campaign if members vote