Last week Hill and Knowlton rounded up lay people who will be
sailing on the BT Global Challenge to stoke up a bit of publicity for
the race, which kicks off in one year’s time.
To highlight the fact that the participants are all ’everyday people’
rather than professional sailors and international playboys, H&K account
manager Sam Clark persuaded 30 of them to come along dressed in their
Those in easily identifiable professions like policemen didn’t have to
make too much of an effort, but Tina Williamson and Glenda Porter, PR
managers for Global Challenge and race organisers Challenge Business
respectively, who are both taking part in the race, had to go a little
Clark persuaded them to dress up as characters from Absolutely Fabulous
- Williamson turned up as Patsy and Porter was kitted out as Edina. No
mistaking their professions then, sweetie.