DIARY: Irish-backed card for Sikhs sees Starfish promote cultural links

We love stories of cultural harmony and making us feel all warm inside is Starfish Communications’ new account, a credit card backed by the Irish to help Sikhs. No, really.

We love stories of cultural harmony and making us feel all warm

inside is Starfish Communications’ new account, a credit card backed by

the Irish to help Sikhs. No, really.



The new MasterCard is being underwritten by the Bank of Ireland after

close liaison with the Sikh Trust and is believed to be the first credit

card linked to a religion.



The bank makes a donation of pounds 10 to the Sikh Trust whenever

somebody opens an account, and further donations are made based on

spend.



The affair helps Sikhs fulfil their religious obligations to do sewa

(service) by ploughing cash back into temples and community

associations.



’1999 marks the 300th birthday of the Khalsa Nation and so it is

appropriate that we mark this in a modern way - by issuing the first 300

Sikh Trust MasterCards,’ said Sarwan Singh, chairman of the Sikh Trust.



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