Asian Pulp & Paper drafts in Cohn & Wolfe to fight Greenpeace accusations

An Indonesian paper firm fighting Greenpeace deforestation claims has handed a seven-figure global comms brief to Cohn & Wolfe.

APP: denies deforestation claims
APP: denies deforestation claims

Asian Pulp & Paper is a subsidiary of Sinar Mas Group, the firm at the centre of controversy earlier this year over Nestle's use of palm oil.

Greenpeace has turned its sights on APP, accusing it of secretly planning to massively increase its deforestation in Indonesia. The company this week hit back denying these claims.

Cohn & Wolfe will work on a global corp comms and reputation brief, working in key regions across Europe, Asia (including China and Australia) and North America.

The agency won the account after a competitive pitch in Jakarta. Weber Shandwick previously held the account, but is not thought to have repitched for the business.

Donna Imperato, CEO of C&W, confirmed it was working for APP and said: ‘APP has been treated unfair and the company has a very good story to tell.’

Geoff Beattie, head of C&W’s corp affairs practice, will lead the account out of London.

In July Greenpeace released a report claiming the company had drawn up plans to increase its pulp mill capacity to 17.5 million tons a year from 2.6 million tons, expanding its Sumatra operations by 900,000 hectares.

Earlier this week APP accused the environmental organisation of peddling ‘false and misleading’ information, having commissioned a report from Australian audit group ITS Global.

Greenpeace dismissed the report as ‘a joke’ and rubbished its claims of independence.

Golden Agri-Resources, the palm oil arm of Sinar Mas, enlisted Pelham Bell Pottinger to fight its corner in April after Greenpeace accused the firm of contributing to deforestation.

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