Adam Parker, the founder of An Inconvenient PR Truth campaign and chief executive of RealWire, has said he is proud to see industry leaders take a stand against media spamming.
He told PR Week: 'It is a positive response that the four bodies have come together to encourage standards within the industry to create these guidelines.'
Parker sat on the roundtable that produced the charter, but distanced the new document from the 'bill of rights' drawn up by the Inconvenient PR Truth campaign.
The bill of rights was more process-oriented, he said, whereas the charter acts as a set of guidelines.
He launched the campaign in January with the support of Mark Borkowski, Stephen Davies of 3WPR, Stephen Waddington of Speed and Umpf founder Adrian Johnson.
Parker acknowledged that not everyone in the PR industry would agree with the charter, but welcomed the chance to talk about media relations: 'No one has a silver bullet for this problem, so it's helpful for leading bodies to join the dialogue.'
'It would be naive to say it will put an end to naming and shaming,' he added. 'But at least the charter tries to bring together like-minded people.'