BORDER LINES: WASHINGTON DC - Strategy-One lands Telstra

Australian telecoms company Telstra has appointed Strategy-One in the US on fees in excess of pounds 250,000 for the remainder of the year. The appointment is to help raise awareness of how the former Australian national telecoms organisation operates in the US. Strategy-One is a recently formed Edelman subsidiary specialising in public opinion research.The agency’s aim is to bridge the gap between how corporates see themselves and how key audiences perceive them.

Australian telecoms company Telstra has appointed Strategy-One in

the US on fees in excess of pounds 250,000 for the remainder of the

year. The appointment is to help raise awareness of how the former

Australian national telecoms organisation operates in the US.

Strategy-One is a recently formed Edelman subsidiary specialising in

public opinion research.The agency’s aim is to bridge the gap between

how corporates see themselves and how key audiences perceive them.



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