Australian telecoms company Telstra has appointed Strategy-One in
the US on fees in excess of pounds 250,000 for the remainder of the
year. The appointment is to help raise awareness of how the former
Australian national telecoms organisation operates in the US.
Strategy-One is a recently formed Edelman subsidiary specialising in
public opinion research.The agency’s aim is to bridge the gap between
how corporates see themselves and how key audiences perceive them.