The UK’s largest general insurer Royal and Sun Alliance (R&SA) has
appointed Paul Atkinson, former director of financial PR at Ludgate
Communications, to the new post of head of UK corporate
Atkinson will be asked to unify the company’s communications
Each of its three main businesses - commercial, general insurance and
life assurance/pensions - has its own communications team which
currently operate independently of each other.
According to director of corporate and risk services Harry Driver, this
has led to ’clashes’ and ’inconsistency’ in the company’s communications
He said: ’We need to bring in a professional PR person with a track
record in the industry to help us punch our proper weight.’
Reporting to Driver, Atkinson heads a team of three and will also be
responsible for internal communications.
The heads of the three divisions will continue to report to division
directors, but will also liaise with Atkinson over ’corporate
Before joining Ludgate in 1998, Atkinson was external affairs head at
the Nationwide Building Society for seven years. Prior to joining
Nationwide, he was an associate director of financial corporate
communications consultancy Valin Pollen, which counted NatWest, Allied
Dunbar and Credit Lyonnais among its clients.
Last week, R&SA announced that it was dumping four of its external PR
agencies - Staniforth PR, First Financial, Band and Brown and Lansons
Communications - in favour of consolidating its pounds 400,000 consumer,
trade and corporate activity through Shandwick (PR Week, 10 September).