PR crowd-sourcing website for students and graduates launched by Ketchum

Ketchum has launched crowd-sourcing website, Mindfire, to draw on the creative talent of international students and graduates.

Mindfire co-creator: Karen Strauss
Mindfire co-creator: Karen Strauss
The ‘open innovation’ site will invite students to solve business challenges from Ketchum’s clients using PR, social media and marketing skills.

Incentives include comms coaching and career advice from Ketchum’s senior leadership, as well as gift certificates and job alerts. Every idea posted to a challenge also triggers a donation from the PR agency to its chosen charity, Room to Read.

Candidates from trial partners, including The Media School at Bournemouth University, UK, and US University Cornell, have just been invited to apply for the four-month trial of the site.

Ketchum chief innovation officer and Mindfire co-creator Karen Strauss said: ‘Mindfire is a community of creative students who will bring fresh perspectives to our client challenges.

‘We’re really excited to see how they respond to our first posted assignment for our client Wendy's, which asked us to crowd-source ideas for a new product launch.’

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