Chris Evans’ production company Ginger TV has turned to MacLaurin
Communications, rather than usual PR agency Freud Communications, to
promote Red Alert, its Saturday night BBC 1 show.
Freud manages Evans’ personal publicity and has handled PR for all his
projects. The relationship began when Evans presented the Big
Freud has handled corporate PR for Ginger TV, Virgin Radio and TFI
Red Alert, presented by Lulu, is Ginger’s largest production, and the
company’s first significant move away from Evans-fronted, youth-oriented
As well as promoting the show, MacLaurin will handle Lulu’s personal PR.
The Express has marked the advent of Red Alert by this week publishing a
’warts and all’ three-part series on Lulu’s life, which she did not
A series of 14 shows starting in late-autumn, Red Alert will feature
stars, live music and games. The 55-minute show will feature the main
Saturday night lottery draw.
Ginger TV managing director Eileen Gallagher said: ’We chose MacLaurin
for this pivotal assignment because it has a strong record in this