Bell Pottinger is making its first sally into specialised
technology PR by merging parts of its Good Relations brand with
newly-acquired agency Landmark Corporate Communications.
Bell Pottinger’s parent Chime bought Landmark - which offers strategic
communications advice to technology firms - at the end of August.
Landmark has a fee income of around pounds 1 million and 12 staff.
Clients include chemicals and gases group Air Products and Scientific
Applications International Corporation, the world’s largest
employee-owned company, which specialises in IT and defence.
Landmark will continue to operate under its own name and will take on
Good Relations clients, including consumer electronic goods manufacturer
Philips, computer company Compaq and electronic publisher Teletext.
Landmark owner and managing director John Smith sold his agency for what
is expected to amount to pounds 1 million. He will partner the merged
entity with Good Relations managing director Roger Woods. Their team
will count around 12 experienced consultants and 20 support staff.
The service will be advisory, rather than implementation-led, helping
clients on communicating change, such as entering new markets, and
’We are interested in emerging companies where the people in charge have
significant capital behind them and a big job to do quickly,’ said