Landmark merged into Good Relations

Bell Pottinger is making its first sally into specialised technology PR by merging parts of its Good Relations brand with newly-acquired agency Landmark Corporate Communications.

Bell Pottinger is making its first sally into specialised

technology PR by merging parts of its Good Relations brand with

newly-acquired agency Landmark Corporate Communications.



Bell Pottinger’s parent Chime bought Landmark - which offers strategic

communications advice to technology firms - at the end of August.



Landmark has a fee income of around pounds 1 million and 12 staff.

Clients include chemicals and gases group Air Products and Scientific

Applications International Corporation, the world’s largest

employee-owned company, which specialises in IT and defence.



Landmark will continue to operate under its own name and will take on

Good Relations clients, including consumer electronic goods manufacturer

Philips, computer company Compaq and electronic publisher Teletext.



Landmark owner and managing director John Smith sold his agency for what

is expected to amount to pounds 1 million. He will partner the merged

entity with Good Relations managing director Roger Woods. Their team

will count around 12 experienced consultants and 20 support staff.



The service will be advisory, rather than implementation-led, helping

clients on communicating change, such as entering new markets, and

marketing communications.



’We are interested in emerging companies where the people in charge have

significant capital behind them and a big job to do quickly,’ said

Smith.



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