Best Practice for PR kicks into gear

Lord Bell, International PR CEO Michael Murphy, COI business effectiveness manager Pat Johnstone and Marketing Council CEO John Stubbs and joined the first Best Practice work group on 8 September.

Lord Bell, International PR CEO Michael Murphy, COI business

effectiveness manager Pat Johnstone and Marketing Council CEO John

Stubbs and joined the first Best Practice work group on 8 September.



The panel, which included the PRCA and IPR and was chaired by PR Week,

examined aspects of client/agency relationships, including budgeting,

protection of intellectual property, reducing overservicing and

improving briefs.



Draft guidelines based on the debate will be reviewed by the group on 18

October, with a view to publication in PR Week in November.



Further information can be found at www.prweekuk.com and comments should

be sent to best.practice@haynet.com.



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