Lord Bell, International PR CEO Michael Murphy, COI business
effectiveness manager Pat Johnstone and Marketing Council CEO John
Stubbs and joined the first Best Practice work group on 8 September.
The panel, which included the PRCA and IPR and was chaired by PR Week,
examined aspects of client/agency relationships, including budgeting,
protection of intellectual property, reducing overservicing and
Draft guidelines based on the debate will be reviewed by the group on 18
October, with a view to publication in PR Week in November.
Further information can be found at www.prweekuk.com and comments should
be sent to firstname.lastname@example.org.