Anti-euro lobby group Business for Sterling is seeking PR agencies
in London, Northern Ireland and Scotland and is expanding its in-house
communications team as the debate over the European single currency hots
The pressure group currently uses PR agencies in all the English regions
as well as Wales and the City.
The new London, Northern Irish and Scottish agency briefs involve
running Business for Sterling’s press office and liaising with members
of its council in London, Northern Ireland and Scotland to raise the
Business for Sterling’s London council members include high-profile
businessmen like Belgo Group chairman Luke Johnson and Covent Garden
Soup Company founder William Kendall.
The organisation’s in-house public relations, research and campaigns
functions are currently handled by a six-strong team under the
leadership of chief executive Nick Herbert, a former consultant at Bell
Pottinger Good Relations.
Herbert is now seeking a press and communications officer, a campaigns
officer and a research officer, all of whom will report to him.
He said: ’We have taken a lead since the euro was launched, but we
recognise the debate is hotting up. This is the great issue of our time.
We believe the Government could call a referendum in as little as two
years’ time. We want to be in a position to be able to deal with
Business for Sterling was set up last year to campaign against UK
membership of the single currency. It is supportive of the single market
but argues that the UK’s ’special economic circumstances’ mean the
penalties incurred by joining the euro would outweigh any benefits.