Anti-euro group pursues agencies throughout UK

Anti-euro lobby group Business for Sterling is seeking PR agencies in London, Northern Ireland and Scotland and is expanding its in-house communications team as the debate over the European single currency hots up.

Anti-euro lobby group Business for Sterling is seeking PR agencies

in London, Northern Ireland and Scotland and is expanding its in-house

communications team as the debate over the European single currency hots

up.



The pressure group currently uses PR agencies in all the English regions

as well as Wales and the City.



The new London, Northern Irish and Scottish agency briefs involve

running Business for Sterling’s press office and liaising with members

of its council in London, Northern Ireland and Scotland to raise the

organisation’s profile.



Business for Sterling’s London council members include high-profile

businessmen like Belgo Group chairman Luke Johnson and Covent Garden

Soup Company founder William Kendall.



The organisation’s in-house public relations, research and campaigns

functions are currently handled by a six-strong team under the

leadership of chief executive Nick Herbert, a former consultant at Bell

Pottinger Good Relations.



Herbert is now seeking a press and communications officer, a campaigns

officer and a research officer, all of whom will report to him.



He said: ’We have taken a lead since the euro was launched, but we

recognise the debate is hotting up. This is the great issue of our time.

We believe the Government could call a referendum in as little as two

years’ time. We want to be in a position to be able to deal with

that.’



Business for Sterling was set up last year to campaign against UK

membership of the single currency. It is supportive of the single market

but argues that the UK’s ’special economic circumstances’ mean the

penalties incurred by joining the euro would outweigh any benefits.



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