In his new role as associate director, Lockwood will report to head of consumer practice Alex Williams and begins with immediate effect.
He will work on a number of Brands2Life’s key consumer clients including Nikon Europe and T-Mobile, while also boosting the agency’s consumer proposition.
Brands2Life co-founder, Giles Fraser said: ‘We’re building our consumer practice and Jonny is a fantastic guy to have on board because he has experience across all kinds of consumer brands. As we build up our portfolio of consumer clients, his expertise will be very useful.’
With more than ten years’ experience working on blue-chip consumer brands across telecoms, media, drinks, entertainment, music and fashion sectors, Lockwood will provide strategic PR expertise to the agency as its consumer division continues to expand.
Brands2Life was recently handed a brief from Nissan to launch the new Juke model in Europe.
As part of the launch, the agency will promote Nissan’s ‘urbanproof’ interactive campaign platform in the UK
and provide campaign content for localisation throughout Europe.
The agency has also worked for clients such as Nokia, Google, BT, Olympus and Tesco.