STOP PRESS: UDV gives Smirnoff Black account to Lexis

Diageo subsidiary UDV, the UK’s largest wines and spirits business, has appointed Lexis PR on a six-figure fee to handle PR for its Smirnoff Black label. The label was previously the responsibility of the UDV in-house team. PR for Smirnoff Blue is still handled in-house, while Mark Borkowski Press and PR was appointed to handle PR Smirnoff Red in June (PR Week, 25 June). The Smirnoff Black campaign will position the brand with its core audience of ABC1s, aged 25 to 40.

Diageo subsidiary UDV, the UK’s largest wines and spirits business,

has appointed Lexis PR on a six-figure fee to handle PR for its Smirnoff

Black label. The label was previously the responsibility of the UDV

in-house team. PR for Smirnoff Blue is still handled in-house, while

Mark Borkowski Press and PR was appointed to handle PR Smirnoff Red in

June (PR Week, 25 June). The Smirnoff Black campaign will position the

brand with its core audience of ABC1s, aged 25 to 40.



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