On-line bookseller Amazon, which has recently lost both its MD and
marketing director, is seeking its first UK PR director as part of an
Amazon.co.uk launched last October, and in the first quarter of this
year it generated an estimated pounds 8 million worth of sales. However,
September is proving a difficult month for the UK arm of Amazon.com.
Last week, Amazon’s managing director Simon Murdoch left less than a
year after its launch. The bookseller is also facing increasing pressure
from BOL, the Bertelsmann-backed internet bookshop which has appointed
Powerhouse on fees close to pounds 300,000 (PR Week, 3 September).
The new PR and public affairs head will liaise with Amazon’s two UK
agencies Joe Public Relations, which has a consumer brief, and
August.One, which covers public affairs, as well as managing its
The PR director will report to the marketing director at Amazon. co.uk,
a position which is also vacant following the departure of Chris
PR manager Judith Catton is currently responsible for overseeing PR.
She said: ’The person appointed will be responsible for defining and
developing the overall PR strategy for the UK. We are seeking someone
with a lot of experience of both PR and public affairs.’
’We are not looking to follow the pattern set by Amazon in the US but to
establish and develop a strategy for the UK,’ said Catton.