Cardew and Co has been handed back the financial and corporate PR
account for Allied Domecq after the resignation of Financial Dynamics
Financial Dynamics replaced Cardew on the account at the end of
Cardew had been brought in on a project basis by Allied in June to work
alongside Financial Dynamics during the drawn-out battle between
Whitbread and Punch Taverns for Allied’s pubs and off-licenses.
Whitbread was Allied’s preferred buyer but Punch won the battle.
Cardew was handed the retained financial PR account this month following
the arrival of a new chief executive at Allied. Philip Bowman joined in
August, replacing Tony Hales. Financial Dynamics was seen to be closely
associated with Hales.
Nick Miles, Financial Dynamics’ CEO, said: ’It is not unheard of for
someone new to come in and see if they need a change of forces and at
that point we resigned.’ Financial Dynamics did not repitch for the
No other PR company will be retained on the financial corporate
Anthony Cardew, chairman of Cardew, said he would be relaunching the
restructured Allied Domecq to its investor audience. ’I suspect they
needed a different form of expertise,’ he said.
Following the sale of its pubs, Allied Domecq is looking to promote
itself in the spirits and wines and food retail sectors, which includes
the Dunkin Donut brand.