Cardew regains Allied Domecq after FD quits

Cardew and Co has been handed back the financial and corporate PR account for Allied Domecq after the resignation of Financial Dynamics last month.

Cardew and Co has been handed back the financial and corporate PR

account for Allied Domecq after the resignation of Financial Dynamics

last month.



Financial Dynamics replaced Cardew on the account at the end of

1995.



Cardew had been brought in on a project basis by Allied in June to work

alongside Financial Dynamics during the drawn-out battle between

Whitbread and Punch Taverns for Allied’s pubs and off-licenses.

Whitbread was Allied’s preferred buyer but Punch won the battle.



Cardew was handed the retained financial PR account this month following

the arrival of a new chief executive at Allied. Philip Bowman joined in

August, replacing Tony Hales. Financial Dynamics was seen to be closely

associated with Hales.



Nick Miles, Financial Dynamics’ CEO, said: ’It is not unheard of for

someone new to come in and see if they need a change of forces and at

that point we resigned.’ Financial Dynamics did not repitch for the

account.



No other PR company will be retained on the financial corporate

side.



Anthony Cardew, chairman of Cardew, said he would be relaunching the

restructured Allied Domecq to its investor audience. ’I suspect they

needed a different form of expertise,’ he said.



Following the sale of its pubs, Allied Domecq is looking to promote

itself in the spirits and wines and food retail sectors, which includes

the Dunkin Donut brand.



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