DIARY: The future is orange, but which brand of orange?

It has been fairly widely reported that Tango’s most recent ad has been pulled by the ITC following fears about copy-cat bullying.

It has been fairly widely reported that Tango’s most recent ad has

been pulled by the ITC following fears about copy-cat bullying.



The ad features a group of redheads shouting at a non-Tango drinker, and

is accompanied by a poster campaign, showing people wearing sandwich

boards emblazoned with slogans such as ’Non-tango drinkers wear the same

knickers for days on end’.



Henry’s House handles PR for Tango, and last week it arranged for two

comedians to don sandwich boards and march up and down London’s Oxford

Street, shouting similarly ludicrous slogans.



Somewhat cheekily, the comedians were sent down Poland Street, which

happens to house Jackie Cooper PR - the PR agency of rival

orange-flavoured pop, Fanta.



As luck would have it, a fire drill at JCPR meant most of the staff were

standing on the pavement as the comedians hurled abuse about ’non-Tango’

drinkers, that is, Fanta tipplers.



Interestingly, last year JCPR ran a serious anti-bullying campaign on

behalf of Fanta, aimed at school children, with the strapline: ’Be a

buddy, not a bully’.



With the possibility of the much vaunted Robbie Williams v Liam

Gallagher fight now gone, perhaps Tango and Fanta could field a couple

of challengers to sort out the ’to bully or not to bully’ question for

good



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