It has been fairly widely reported that Tango’s most recent ad has
been pulled by the ITC following fears about copy-cat bullying.
The ad features a group of redheads shouting at a non-Tango drinker, and
is accompanied by a poster campaign, showing people wearing sandwich
boards emblazoned with slogans such as ’Non-tango drinkers wear the same
knickers for days on end’.
Henry’s House handles PR for Tango, and last week it arranged for two
comedians to don sandwich boards and march up and down London’s Oxford
Street, shouting similarly ludicrous slogans.
Somewhat cheekily, the comedians were sent down Poland Street, which
happens to house Jackie Cooper PR - the PR agency of rival
orange-flavoured pop, Fanta.
As luck would have it, a fire drill at JCPR meant most of the staff were
standing on the pavement as the comedians hurled abuse about ’non-Tango’
drinkers, that is, Fanta tipplers.
Interestingly, last year JCPR ran a serious anti-bullying campaign on
behalf of Fanta, aimed at school children, with the strapline: ’Be a
buddy, not a bully’.
With the possibility of the much vaunted Robbie Williams v Liam
Gallagher fight now gone, perhaps Tango and Fanta could field a couple
of challengers to sort out the ’to bully or not to bully’ question for