You may have heard, by now, of Original Spin, the play commissioned
by GCI. It had a gala performance at the Criterion theatre this week
which, by all accounts, was a most enjoyable evening. Keen viewers may
have even picked up on a reference to PR Week - although sadly this is a
reference to one of the character’s personal diaries and not this august
The play was commissioned by GCI to celebrate the millennium, with
clients and friends. As to claims that the play portrays the world of PR
with ’accuracy and humour’ - PR Week thinks the PR professionals should
be the judge of that.
However as the playwright, Simon Warne, happens to be the husband of
Catherine Warne, who is GCI’s head of healthcare, the claims of accuracy
are more than likely to be true.
The play will continue its run at the New End Theatre, Hampstead until 2
PR Week would now like to see a PR agency commissioning a rock opera,
’Timmy’, an epic poem, ’The Once and Future King of Spin’, and perhaps
even a ballet - ’Spin Lake’. Or is the idea of portraying PR men in
tights just tu tu much?