Racecourse operator Northern Racing appoints Pitch

Racecourse operator Northern Racing has appointed Pitch as the group's PR adviser.

Pitch appointed: Northern Racing brief
Pitch appointed: Northern Racing brief

Chaired by former Conservative Party leader Lord Howard, Northern Racing owns and operates 10 racecourses within its portfolio.

Northern Racing managing director Tony Kelly said: ‘Horseracing is currently facing a number of challenges, including the central funding of the sport and the need to implement initiatives which will widen racing’s appeal.’

Pitch will be providing corporate communications advice with a view to increasing the group’s media profile, as well as engaging directly with core customer groups in the racing industry.

Last week Northern Racing formally opened a new £6.5m grandstand at Fontwell Park in Sussex.

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