The Commonwealth Games is facing a mass boycott of athletes as images of filthy athletes’ quarters with overflowing toilets have filled the media.
The media storm has led to English cyclists Ian Stannard and Ben Swift joining English triplejumper Phillips Idowu in pulling out.
Media House crisis comms expert Jack Irvine said that the crisis was now out of the hands of PR people.
‘’It’s a PR screw-up of massive proportions. I don’t think any PR professional can retrieve it. The only people that can retrieve it are the builders or the planners. It’s a PR lost cause.’
Irvine added that the danger was that once the Games started in a week’s time, the amassed world media in New Delhi would be focusing on finding anything that could go wrong with the facilities.
The images of the athletes’ quarters followed news of a collapsed footbridge and a falling ceiling that had already damaged the reputation of the £1.6bn Games.
M&C Saatchi Sport and Entertainment managing director Jamie Wynne-Morgan added: 'They don't have the face of a specific person to front their response. Who is the most senior person? That's who should be giving this a face.
'They are reacting in a defensive way. They haven't told us how many people are working on it. They have not come out to say 'this is what we're doing".'