Esko K Pajasalmi, regarded by many as the founding father of
Thailand’s PR industry, has died aged 71. Pajasalmi, a native of Finland
who had lived in Thailand for almost 50 years, passed away last week. He
founded Presko, Thailand’s first dedicated PR agency, in 1961 and ran it
for 30 years until it was bought by Shandwick. Pajasalmi remained as
chairman of Presko-Shandwick until last year when he travelled widely
and took an advisory role at his son Norman’s PR company, Nine-East.