WASHINGTON: America’s psychiatrists are seeking a PR firm to inform
the public and the media of how new treatments can alleviate mental
The American Psychiatric Association (APA) has contacted five firms in
the Washington area about working on the six-figure account, according
to director of public affairs John Blamphin. While he declined to name
the agencies, he confirmed that the APA plans to select a firm this
Blamphin said the goal of the PR effort is to present more accurately
the value and success of new treatments for mental illness. ’It’s a
matter of reducing the stigma associated with mental illness and its
treatment,’ he said.
Blamphin was quick to add that the campaign is not an attack on
Still, he conceded that the APA’s members ’are concerned about their own
image as professionals’. He hinted that the public may not be entirely
aware that psychiatrists offer patients ’the full range of services’,
including prescribing medications to treat a wide range of mental
conditions - something psychologists are not allowed to do.
Edited by David McCormack.