INTERNATIONAL: Porter Novelli in Novell PR victory

SAN JOSE: Software giant Novell has appointed the Porter Novelli Convergence Group to handle its corporate and product PR, reportedly worth fees of around pounds 1 million.

SAN JOSE: Software giant Novell has appointed the Porter Novelli

Convergence Group to handle its corporate and product PR, reportedly

worth fees of around pounds 1 million.



The appointment follows Novell’s ’amicable’ parting after five years

with Cunningham Communications.



’Cunningham is a great agency which contributed greatly to our

turnaround,’ said Susan Fallon, Novell’s director of worldwide PR. ’But

after five years, it was time to make a change and get some fresh

creative input.’



PNCG beat a handful of firms which were invited to pitch, but neither

Fallon nor PNCG would reveal the exact number of agencies pitching.



’The PN Convergence Group has a proven track record in hi-tech, a

commitment to results and a strong focus on internet and e-business

companies,’ said Fallon.



The initial PR focus will be on the US trade media, with special

attention paid to Silicon Valley and Mexico.



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