FRANKFURT: German airline Lufthansa has appointed PR consultancies
in the Czech Republic and Russia.
Dale Lawrence, the airline’s Heathrow-based head of corporate
communications, has selected Prague-based Ewing PR and Moscow-based
Both agencies will handle media relations and brand development. Ewing’s
work will be headed by Pavlina Riselova, and includes some related
project work in Slovakia. Infomost’s account team, headed by Evgeny
Semenov and Boris Rybak, will work across the Russian Federation and the
The appointments bring the number of agencies reporting to Lawrence
across his territories of the UK, northern, central and eastern Europe
to nine. In the UK the company uses BGB and Associates, while the
remaining roster includes JKL in Sweden, Communicator in Norway and
Denmark, Slattery PR in the Republic of Ireland, the Rowland Company in
Hungary and Sigma in Poland. In Germany, Lufthansa handles PR
While agencies are charged with raising brand awareness for the airline,
most also work for other companies within the Lufthansa group including
Lufthansa Consulting, Lufthansa Cargo and Lufthansa Technik.
- The Airline Public Relations Organisation has appointed Dale Lawrence
chairman. He succeeds Air 2000’s Simon Buck.