Shandwick wins Arts Alliance international brief

Shandwick International has been appointed after a four-way competitive pitch by venture capital company Arts Alliance. The one-year contract will net Shandwick a fee of approximately pounds 250,000.

Shandwick International has been appointed after a four-way

competitive pitch by venture capital company Arts Alliance. The one-year

contract will net Shandwick a fee of approximately pounds 250,000.



Shandwick replaces incumbent Johnson King which had a UK-only brief, as

Arts Alliance ramps up its international publicity drive.



’Arts Alliance were really happy with Johnson King but they started

working with the agency when they were small. Now they need someone with

global capability, which is why they turned to us,’ said Suzanne

O’Leary, director of London-based Miller/Shandwick Technologies.



O’Leary, a dot.com expert, will oversee a European campaign working

directly with Arts Alliance managing partner Thomas Hoegh. The US brief

will be headed by Mark Danes, senior vice president of Shandwick’s New

York office, who is an investor relations specialist.



Shandwick’s brief is to raise the profile of Arts Alliance across Europe

and the US, and the campaign will target the business, entertainment and

internet media.



’They chose us because we are global, we have a dot.com practice group

and an investor relations team so we fully understand the venture

capital side,’ O’Leary said.



Arts Alliance is a transatlantic venture capital company, which focuses

on the internet, new media and wireless markets. It has offices in

London and New York and a research centre in San Francisco.



It advises two funds with investments in over 30 internet start-ups.



Portfolio companies include Lastminute.com and ChateauOnline.com.



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