Shandwick International has been appointed after a four-way
competitive pitch by venture capital company Arts Alliance. The one-year
contract will net Shandwick a fee of approximately pounds 250,000.
Shandwick replaces incumbent Johnson King which had a UK-only brief, as
Arts Alliance ramps up its international publicity drive.
’Arts Alliance were really happy with Johnson King but they started
working with the agency when they were small. Now they need someone with
global capability, which is why they turned to us,’ said Suzanne
O’Leary, director of London-based Miller/Shandwick Technologies.
O’Leary, a dot.com expert, will oversee a European campaign working
directly with Arts Alliance managing partner Thomas Hoegh. The US brief
will be headed by Mark Danes, senior vice president of Shandwick’s New
York office, who is an investor relations specialist.
Shandwick’s brief is to raise the profile of Arts Alliance across Europe
and the US, and the campaign will target the business, entertainment and
’They chose us because we are global, we have a dot.com practice group
and an investor relations team so we fully understand the venture
capital side,’ O’Leary said.
Arts Alliance is a transatlantic venture capital company, which focuses
on the internet, new media and wireless markets. It has offices in
London and New York and a research centre in San Francisco.
It advises two funds with investments in over 30 internet start-ups.
Portfolio companies include Lastminute.com and ChateauOnline.com.