Durham County Council has appointed Newcastle-based PR agency
Robson Brown to manage the press relations and the promotion of a
stretch of newly-regenerated coastline in the region. Robson Brown won
the account after a three-way pitch and will take on nationwide
promotion of the coastline, which has been transformed from a stretch of
slag-heaps to a tourist-friendly destination over the past four years.
The council is acting on behalf of a consortium of 14 local
organisations who have worked on the pounds 10 million project since